I created a full identity for a husband and wife company (Anne and Jan Wisnowski, of AJW Design, Inc.). The husband is a structural designer and the wife is an interior designer. They wanted an identity that incorporated both professions, with bold colors that would set them apart from other designers in their fields. I created their logo, business cards, stationery and brochure. AJW Design, Inc. went on to compete in HGTV'S Designer's Challenge. To see more of what they do, you can visit their website at www.ajwdesignsinc.com.
All images above ©Injenuity3™ and AJW Designs, Inc.
While working at Simmons® Mattress Company, I created this identity for sang™ (lowercase intended), a new mattress brand incorporating a sophisticated, sexy European look and feel aimed at American consumers. I developed the logo, identity standards, brochure, top-of-bed point-of-sale signage, and all other graphics and copy associated with this particular brand. I also directed the photo shoot including casting the model, directing the scenery, and directing some unusual angles for the photography. I even styled the model's hair.
All images above ©Simmons® Bedding Company.
I also developed the brand identity of our new Simmons Kids® line, Beautyrest Beginnings®. I created all graphics, designed the photo shoot, cast child models for the shoot, and directed the shoot itself.
All images above ©Simmons® Bedding Company.
In this project, I co-branded Simmons® Mattress products with the official royal and elegant branding of Royal Ascot®. I developed the brochure, the wall mural as well as the bed cards for show floor presentations, incorporating standards and graphics from Royal Ascot® in the process.
All images above ©Royal Ascot® and Simmons Bedding Company®.