I have designed logos for many individual, corporate, and institutional clients over the years. As one example, I designed a logo for Curwensville Regional Development Corporation (a government agency in Pennsylvania). This agency focused on advertising their natural tourism attractions and they wanted a logo that contained the full and condensed names of the organization while utilizing mountains, lakes, parks, quarries and the Pennsylvania state tree, the Eastern Hemlock. I also created a logo guideline book to assist the client in documenting details of the newly created logo design and various standardized forms of the logo for various print and electronic applications.
In a separate engagement, I created a logo for a gentleman starting his own fitness consulting company. He wanted the logo to portray movement, bold colors and integrity. I created the logo in two formats, horizontal and vertical, to make it easily integrated into all future points-of-sale.
This is one of my personal favorites. I created a logo for a solo entrepreneur named Sarah E. Winward whose business was creating one-of-a-kind outfits by sewing them herself. Her company name incorporated her initials "S.E.W." in a clever pun reflecting a company identity of wit, creativity, and individuality; the client wanted an atypical logo that visually matched this identity. I created two versions, one more fluid and organic and another that contained just a tease of restraint.
I created these logos for a husband-and-wife company, AJW Designs, Inc., that was in search of a completely new identity. The husband did structural design and the wife did interior design, and they wanted a logo that incorporated both professions while still being differentiated by different colors. For more information, see the Identities section of this site.
This example shows multiple draft logo options I produced for one particular client. I like to produce multiple options to not only improve the likelihood of satisfying the client, but also to help the client discover their own preferences if they are not yet clearly expressed. In this example, the logos contained multiple different renditions of this particular interior designer's style.
